New Heights Pilates LLC
Privacy Policy
Last Updated & Effective Date – April 2026
This Privacy Policy describes the manner in which New Heights Pilates LLC (also known as “New Heights,” “we,” “our,” or “us”) uses information in operating our website, online booking and client management platform, and any other service that displays or provides an authorized link or reference to this Privacy Policy (collectively, the “Services”).
If you do not agree to your information being used in the manner described in this Privacy Policy, please do not use the Services. If you have any questions about this Privacy Policy, please contact us at hello@newheightspilates.com.
1. Information We Collect and Receive
We collect and receive the following categories of information:
Information You Provide Directly
We receive the information you choose to provide when using our Services. For example, in connection with certain uses of our Services, such as when you create an account, book classes or self-led kiosk sessions, purchase packages or gift cards, sign up for communications, or contact us directly, you may be asked to provide information about yourself including:
Identifiers such as your first and last name, username, mailing address, phone number, email address, and date of birth (where required by our booking system).
Commercial information, including payment-related information (which is processed by our payment processor) and a record of your purchases, bookings, and services you have obtained from us.
Information about your preferences, such as class preferences, schedule preferences, and communication preferences.
A photograph or profile image if you choose to upload one or if required by our client platform for identification.
Other information about your use of our Services that you choose to provide if you contact us directly (for example, questions or comments you submit).
We do not currently request detailed medical or health history through our online booking system. If you voluntarily share health-related information with us in person, by email, or through forms, we will use that information only for the purposes for which you provide it (for example, to help tailor your experience in class or to address safety concerns), and we will treat it with appropriate care. You should avoid sharing more sensitive medical details online than necessary.
Information We Collect or Receive When You Use Our Services
We also collect or receive information when you use our Services. Some of this information is collected using cookies and similar technologies. This information may be combined with information that you provide us directly in order to personalize your experience.
Depending on how you access and use our Services, we may receive:
Internet or other electronic network activity information. This includes information we automatically collect and store when you use our Services, such as:
Information about your interactions with our Services, including the pages you view, the classes or products you view or purchase, the time spent on our website, and the date on which you accessed our Services.
Information in cookies and similar technologies.
Information about how you access our Services, including your browser or operating system, your Internet Protocol (“IP”) address, and browsing history relating to our Services.
Device information. This is information we collect and store concerning the device you use when you access our Services. Device information may include, for example:
The type of device you are using (e.g., phone, tablet, desktop).
Certain device identifiers which may be unique to your device.
Your internet service provider.
Location information. We may receive approximate location information derived from your IP address or device settings. We do not provide GPS-based location services, but our platforms may use general location to help display relevant information, such as nearest classes or to prevent fraud.
Inferences. We may generate inferences about your preferences and characteristics based on your use of the Services, such as preferred class times or membership type, to help tailor your experience.
Information from Third-Party Sources
We receive information from third-party sources such as service providers and marketing partners.
Service and technology providers (including Mariana Tek, Xplor Growth, Stripe, and Squarespace). We may receive information about you from these partners in connection with your account, bookings, purchases, or communications, which we use as described in this Privacy Policy.
Marketing and analytics partners. If we use marketing or analytics tools in the future (for example, email marketing tools or ad platforms), we may receive information about your interactions with our emails or advertisements, which helps us understand engagement and improve our communications.
2. How We Use the Information We Collect and Receive
We use each of the categories of information we collect and receive for the following business purposes:
To Provide Our Services
We use the information we collect and receive to provide you with the Services you use or request. For example, we use this information to:
Create and manage accounts and process your registration with our Services.
Process transactions, including purchases of class packages, self-led kiosk sessions, gift cards, and add-on merchandise.
Manage class and kiosk bookings, check-ins, and your attendance history.
Provide technical support and respond to user inquiries.
Notify you about updates to our Services or send other communications that are relevant to your use of our Services (such as booking confirmations, schedule changes, or policy updates).
Enhance our ability to detect and prevent fraud and potentially illegal activities in connection with our Services and otherwise enforce our policies.
To Improve Our Operations and Services
We use the information we collect and receive to maintain, monitor, and improve our operations and our Services. For example, we may use this information to:
Solicit input and feedback about our Services and studio experience.
Identify and address technical issues or errors on our website or booking system.
Better understand the visitors and clients who use our Services and the content, classes, and offerings of interest to them.
Customize your experiences on our Services based on your activities, such as the types of classes you attend or purchase.
To Provide Communications and Marketing
We also use the information we collect and receive to send you communications about New Heights, including marketing communications when you have opted in:
To send you electronic newsletters, promotions, and other marketing messages about New Heights, such as new classes, events, or offers, where permitted by law and your preferences.
To measure and evaluate the effectiveness of our email campaigns or other marketing efforts.
To perform internal analysis and build models to better understand client engagement and preferences so that we can customize and improve our Services and communications.
At this time, we do not share your personal information with third-party business partners for their own direct marketing purposes. If this changes in the future, we will update this Privacy Policy and obtain any required consent.
We may also use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent.
3. How We Share the Information We Collect and Receive
We may share information that we collect and receive with third parties when we have your consent or as described below.
Our Affiliates and Related Entities
If we form or work with related entities in the future (for example, additional studios under the New Heights brand), we may share information with those entities for the purposes set out in this Privacy Policy.
Our Service Providers
We provide information to service providers that perform certain functions or services on our behalf. For example, we may rely on service providers to:
Host our website and data.
Operate our booking and client management platform.
Process payments.
Provide email or marketing services.
Provide analytics related to the performance of our website or communications.
Provide customer support or communication tools.
These service providers are authorized to use your information only as necessary to provide services to us.
Squarespace
We have engaged Squarespace to host our website and provide certain website functionality. Squarespace may collect and process information as described in its own privacy policy. New Heights uses information it receives in connection with Squarespace as described in this Privacy Policy.
Mariana Tek and Xplor Growth
We have engaged Mariana Tek (and its related marketing tools, including Xplor Growth) to operate the client platform and portal for in-studio class booking, self-led kiosk booking, membership management, and related communications. For information about these companies’ privacy practices, please see their applicable privacy policies. New Heights uses information it receives in connection with these services as described in this Privacy Policy.
Stripe
We have engaged Stripe to process credit card and other electronic payments made for purchases through our Services. For information about Stripe’s privacy practices, please see the applicable Stripe privacy policy. New Heights uses information it receives in connection with Stripe as described in this Privacy Policy.
Filming, Photos, and Studio Media
From time to time, we may capture photos or videos in the studio (including during classes or self-led sessions) for marketing, training, or internal purposes. If you wish to opt out of being included in such photos or videos, please notify us prior to or at the time of your visit, or contact us at hello@newheightspilates.com. We will make reasonable efforts to honor your request, such as positioning you out of frame or excluding identifiable footage of you from our marketing materials.
Other Parties in Response to Legal Process or When Necessary to Protect Us or Our Services
We or our service providers may disclose your information – including the contents of your communications – to other parties when required or permitted by applicable law, such as when we have a good faith belief that:
Doing so is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena).
The information is relevant to a crime that has been or is being committed.
An emergency exists that poses a threat to your safety or the safety of another person or persons.
Doing so is necessary to protect our rights or property or to enforce our policies or terms.
Other Parties in Connection with Certain Business Transactions
In the event of a prospective or actual change in ownership of New Heights (or any portion of our assets) as a result of a merger, acquisition, or in the unlikely event of a bankruptcy, your information may be transferred to another entity. If such a transaction occurs, we will notify you in an update to this Privacy Policy or through another appropriate means.
We may also share other information with third parties in a manner that does not identify particular users, including, for example, aggregated or de-identified information.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
4. Third Parties That Provide Content or Functionality on Our Services
Some of the content and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties may include, for example:
Our online booking and client management platform (Mariana Tek).
Our website hosting provider (Squarespace).
Email and marketing tools (including tools integrated through Mariana Tek or Xplor Growth).
Analytics providers that help us measure use of our Services and improve performance.
These and other third parties may collect and receive information about your use of our Services, including through the use of cookies and similar technologies. Their collection and use of information is governed by their own privacy policies, not this Privacy Policy.
If we use social networking or advertising services in the future (for example, tools that allow you to log in with social accounts or share content to social media), those services may collect information about you even if you do not click on or interact with their content directly on our Services. Any such use will be described in an updated version of this Privacy Policy.
5. Your Choices
You have a number of choices about how we handle information we collect and receive about you.
Email
You may opt out of receiving future promotional email communications from us by clicking the “Unsubscribe” link in the footer of promotional email communications or by adjusting your preferences within your account or booking profile where available. Please note that we may continue to send you transactional or service-related emails regarding your account, bookings, and purchases.
Marketing Preferences via Booking Platform
Our booking and client platform (including Mariana Tek and Xplor Growth) may present you with options to opt in or opt out of marketing communications from New Heights. You can manage those preferences through your account settings or by following the instructions in our messages.
Access, Update, or Delete Information
Subject to applicable law, you may request to access, update, or delete certain personal information we hold about you by contacting us at hello@newheightspilates.com. We may request further information from you to verify your identity and help us respond to your request (for example, confirmation of certain account details). In some cases, we may need to retain certain information for legal, accounting, or legitimate business purposes.
Location Information and Cookies
You may be able to limit the collection of your location information through your device settings. You can also adjust cookie and tracking settings in your browser. Please note that if you refuse or disable cookies, some features of our Services may not function properly.
6. Security
We have adopted physical, technical, and administrative safeguards to help protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect and receive. However, no data transmission or storage system can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.
Your access to certain information may be protected by a password. We strongly recommend that you select a unique password that is difficult to guess and that you do not disclose your password to anyone. We will never ask you for your password in any unsolicited communication (such as letters, phone calls, or email messages).
7. Children’s Privacy
Our Services are not intended for children under the age of 13, and we do not knowingly collect, use, or disclose personal information from children under the age of 13 without prior parental consent, except as permitted by law. If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete such information.
Clients under the age of 18 must have a parent or legal guardian complete any required registration and consent forms and agree to our policies on their behalf.
8. Third-Party Links
Our Services may contain links to other sites or services that we do not own or operate. We provide these links as a convenience to our users. These links are not intended as an endorsement of or referral to the linked services. The linked services should have separate and independent privacy statements and terms of use, which we encourage you to read carefully. We do not have any control over such services and therefore are not responsible for the manner in which the entities that operate such linked services may collect, use, disclose, secure, or otherwise treat your information.
9. State Privacy Rights
This Privacy Policy describes our practices for handling personal information for clients primarily located in the United States. Because New Heights operates a single studio in New Jersey and does not target or regularly serve residents of particular states with enhanced privacy laws (such as California), this section provides general notice rather than state-specific disclosures.
Depending on where you live, you may have certain rights under applicable state privacy laws, which may include the right to:
Request access to the personal information we hold about you.
Request deletion of personal information, subject to certain exceptions.
Request correction of inaccurate personal information.
Opt out of certain types of data sharing or sales, where applicable.
You may exercise these rights, if they apply to you, by contacting us at hello@newheightspilates.com. We may request additional information from you to verify your identity and respond to your request as required by law.
If we later become subject to specific state privacy regimes based on our operations (for example, California or other states’ laws), we may update this Privacy Policy to include more detailed information regarding those rights.
10. International Visitors
Our studio and Services are based in the United States and are primarily intended for individuals located in the United States. If you access our Services from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States or other countries where our service providers are located. Privacy laws in these jurisdictions may be different from those in your country of residence.
By using our Services, you acknowledge that your information may be processed in the United States and that we will handle your information in accordance with this Privacy Policy.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our privacy practices, our Services, or applicable laws. When we do, we will revise the “Last Updated and Effective Date” at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about our information practices. If we make significant changes, we will provide appropriate notice, which may include posting a prominent notice on our website or sending you a direct communication.
12. Contact Us
If you have any questions about this Privacy Policy or the manner in which we or our service providers treat personal information, please contact us at:
New Heights Pilates LLC
10 South Street
Jersey City, NJ 07307
Phone: (551) 225-0490
Email: hello@newheightspilates.com
Please include “Privacy” in the subject line of any email regarding this Privacy Policy.
Cookies and Similar Technologies
Our Services use online technologies such as “cookies” and similar tools. This section explains what these technologies are and how they may be used.
Cookies and Other Local Storage Technologies
Cookies are small text files that are placed in your device’s browser and can be used to help recognize your browser across different pages and visits. Your browser or device may offer settings related to cookies. For example, you may be able to configure your browser not to accept cookies or to notify you when a cookie is being sent. If you decide not to accept cookies from us, you may not be able to take advantage of all of the features of the Services.
Our Services may use cookies or similar technologies in combination with other information about you to:
Help authenticate you when you use our Services.
Remember your preferences and registration information.
Understand how our website is used and improve performance.
Support basic functionality of our booking platform and online purchases.
Web Beacons and Other Technologies
We or our service providers may also use web beacons (small pieces of code placed on web pages or in emails) and similar technologies to help us understand usage of our website and communications, such as whether emails we send are opened or acted upon. This helps us improve our Services and communications.
You can usually control or delete cookies through your browser settings. Please consult your browser’s help documentation for more information.